📣Marketing & Ads
- Full Google Ads takeover from Kim + external agency (CID 506-233-6050). No ongoing agency fee.
- 55-keyword "Non-Member Exclusions" applied to all 13 campaigns
- PO EN ad descriptions rewritten — Average → Excellent strength
- PO NL fully unbroken — 20 new NL keywords, 5 Dutch PO headlines, Poor → Good
- Path 2 conversion action LIVE — Lead — Book a Tour (Path 2), ID 7617675019. First clean attribution data flowing today.
- Vergaderzaal audit clean — no meeting-room intent polluting the PO funnel
- Phase 2 €10k/mo budget unlock case → 29 May Ramses readout
🤝Member Experience & Retention
- MRM Coffee Programme launched w/c 4 May — same week as Nexudus go-live
- Gemini Gem "A'DAM MRM Coffee Notes" live; voice-flow validated
- Microsoft Bookings native rollout for Nienke + Laly (no Calendly procurement needed)
- 41 tasks loaded · 7 coffees completed · 2 currently scheduled · 50/50 Nienke/Laly
- Coffee Break Guide v3 with softer-edges layer (Identity / Inspiration / Networks / Aspiration)
- €500 office / €200-€150 flex referral incentives active
- Member Community Graph Phase 2 triggers at 50+ logged coffees (~mid-June)
🛠️Tech & Reporting
- adamworks.thehubibiza.com dashboards subdomain LIVE — Cloudflare Pages, Access-gated
- Six dashboards shipped: Sales Tracker (Zoho replacement), Sales Analytics, Occupancy (10-min refresh), Friday archive, Proof of Value, Roadmap
- nexudus-mcp-adam — direct REST integration, bypasses 250-record Zapier cap
- WPForms → Zapier MCP → Zoho swap planned — eliminates sealed-iframe attribution gap; preserves UTM, adds gclid
- Friday auto-draft (Nexudus + Zoho + Google Ads → archive) — Nienke saves ~50 min/week
- Recurring ads monitoring playbook — 5 weekly/monthly tasks scheduled in Asana
🎯Strategic Decisions Banked
- Corporate → Creatives pivot — 30% creatives by Oct 2026; hard stop on new corporate
- €25 price increase across all membership types — ~€30k/yr uplift
- Calendar-based lead tracking adopted — Zoho stays as DB, calendar = workflow
- Vacancy curve mapped — Floor 14 July (€14.4k MRR), Floor 9 Sep (€10–15k MRR)
- 7 pipeline companies matched to specific July vacancies in Zoho
- Tracking + tooling discipline so Phase 2/3 ads ramp is data-driven, not gut-feel
- Toon whole-tower P&L integration — pending, light-touch ask, not blocking