← back to dashboards Sales Analytics · 62 weeks of data · Last refresh 20 May 2026

Sales Analytics

Owner-facing snapshot for Duncan + Ramses. Nienke's weekly Friday updates parsed Nov 2024 – Apr 2026 (62 data points). Live Nexudus integration goes live in Block 4 today.

Live contracts

292

live from Nexudus · 20 May

Private Office

186

contracts (across 23 spaces)

Flex

+ 3 Daypass

Dedicated

21 / 27

78% · peak 93% May '25

Active coworkers

318 / 321

99% active rate

Forward MRR risk

€25-30k

opening Jul + Sep '26

Occupancy by tariff

Live data; 90% + 95% target lines as Ramses requested 10 Apr. Wires to nexudus-mcp-adam in Block 4.

Member movement — last 8 weeks

Net flex ins/outs per week. Late Feb + late May historically heaviest exits.

Private office vacancy curve · €25–30k MRR opening in 10 weeks

Source: Nienke's rental sheet + 13 Apr / 20 Apr / 1 May reconciliation calls. Match to pipeline tracked in Zoho task 1214136211233506.

Office	Floor	Releases	Status	Matched in pipeline
14-B corner east	14	Jul 2026	Confirmed leaving (Wevolver)	Malt 1st choice — confirmed 1 Jul move-in
14-C east	14	Jul 2026?	Rockstart exit — verify year 2026 vs 2027	Malt 2nd choice
14-D east	14	Now	Empty	Of 7 matched pipeline cos
14-E corner south	14	30 Jun 2026	Age Media contract end — renewal unknown	Pending Age Media reply
9-A	9	Sep 2026	If 6sense → Floor 10	Floor 9 pipeline
9-E big corner	9	Sep 2026	If 6sense → Floor 10	Floor 9 pipeline
9-K biggest corner	9	Sep 2026	If 6sense → Floor 10	Floor 9 pipeline
13-A Goodwater	13	TBD	Nino — 6-mo extension requested	Existing tenant

Google Ads — 5 weeks of takeover

Pre-Sam: 21 Mar – 20 Apr 2026 baseline (Tom-managed). Post-Sam: 20 Apr → 20 May 2026.

Before · pre-Sam

6 active campaigns sharing €26/day = €4.33/campaign/day
ALL "Limited by budget"
0 reported conversions last 30 days (tracking broken)
Sealed Zoho iframe — 52% attribution gap (29 reported vs 61 actual)
3 GA4 IDs firing simultaneously (incl. consent-gated)
Meta Pixel not installed despite existing in BM
Verified advertiser name still "A'DAM&Co.work" (legacy brand)
External agency Tom on rolling fee

After · 5 weeks of Sam

Non-Member Exclusions on all 13 campaigns (55 keywords)
PO EN: Average → Excellent ad strength (all descriptions rewritten)
PO NL: Poor → Good (20 new NL keywords, 5 Dutch PO headlines, 4 new descriptions)
Vergaderzaal audit clean — no meeting-room intent in PO funnel
Path 2 conversion live — AW-11111529243/FWW5CIv-sbAcEJv2sbIp
External agency removed — Sam owns the stack end-to-end
Phase 2 €10k/mo unlock case → 29 May Ramses readout
5 recurring monitoring tasks scheduled in Asana